Following the success of companies like Uber, a local entrepreneur has founded a company in Stamford that aims to simplify the necessary if sometimes inconvenient act of getting a haircut.
Doorbell Barbers, founded by Stratford resident Christian Iannucci, wants to redefine the haircut. Rather than driving to a barbershop or salon, Iannucci and his team of barbers come to a customer and cut hair in the comfort of a home, office, or anywhere else.
After founding City Wine Tours in Boston, Iannucci had a change of heart and attended Sono Academy cosmetology school in Norwalk. His connection to hair leads back to his grandfather, who was a barber in Bridgeport.
“I was following the footsteps of my grandpa, Joe Iannucci,” he said. “He was a barber for more than 40 years at the Male Room, and my passion came from him. I took a job at a high-end salon in Fairfield County, and began to realize that a lot of my customers were looking for service at home. So I began to play around with the idea of a company that is all about coming to you, at your home or office or wherever.”
Iannucci unofficially began Doorbell Barbers three months ago, servicing friends and family at first, but thanks to word of mouth, he’s moved on to more business, he said.
“I’ve made partners working with hospitals and hospice home-care services, and I work with companies, as well, showing up in conference rooms and offices, and can cater to employees during the work day. It’s all about showing up and delivering our service to them. We have a large social media presence as well, on Twitter, Instagram and Facebook, which has really helped,” said Iannucci.
Since his official launch on July 8, and before, he’s received good customer response, he said.
“One of the things they appreciate is the ability to customize their haircut experience, their ability to choose their location, to pick the music that’s played,” Iannucci said. “It’s all done through our mobile and desktop sites. We have a full profile on the customer when I arrive. It’s more than just a haircut but an experience.”
Hunter Stolze, 10, of Oxford, had his hair cut by Iannucci and Doorbell Barbers a few weeks ago, after his mother saw their page on Facebook.
“I saw (Doorbell Barbers) on Facebook about three or four weeks ago. I think the convenience of him being able to meet us where we want, instead of having to go sit in a barber shop for however long and wait, is great,” said Sharon Stolze.
Hunter said that he enjoyed the haircut with Doorbell Barbers.
“I think I will do it again,” Hunter said. “It’s so convenient for him to come to our house, and we don’t have to wait at the barbershop forever. He was a funny guy when I met him, and we talked through the entire thing.”
Iannucci said there hasn’t established a specific market for the service, and has cut the hair of a variety of different customers.
“It’s hard to determine what specific market will be attracted to (Doorbell Barbers). Some people just prefer to be in their homes, whether it’s that they are immobile, or that they have three kids and can’t take them to a traditional salon or barber shop,” said Iannucci.
Jack Condlin, president of the Stamford Chamber of Commerce, thinks that the company is an interesting, modern approach to something that had previously been standard.
“It’s all about convenience, and I think (Doorbell Barbers) adds an additional personal touch,” said Condlin. “The traditional barbershop was more than just a place to get your haircut, it was a place to share stories, to get updates on the news, to hear about what’s going on in your city or town. More and more we look at the world for more personalized service, and there’s no reason that same experience can’t happen if a barber comes to you.”